Make everyday work feel lighter.
Most business owners and small teams feel overwhelmed by tools, trends, and distractions. And not for lack of trying.Work feels harder than it should because:
- tools are siloed by default
- repetitive tasks and decisions slow you down
- “productivity” relies on willpower instead of designWithout process in place, you're just playing whack-a-mole.You need practical systems that:
- reduce daily friction
- save time without adding complexity
- support sustainable work, not burnoutSometimes the best solution uses AI or automation.
Sometimes it’s just a simpler workflow, rule, or structure.The goal is always the same:
make things work better with less effort.
We identify one recurring source of friction in your work or business and replace it with a clear, documented system.What this usually includes:
- (1) Working session
- (1) Simple design system
- (1) Written summary / outline
- Optional tool suggestion (does not include build)Outcome:
Fewer headaches. Fewer repeat decisions. More time back each week.
Practical, growth-minded people who:
- hate wasting time
- ready to invest to make work better, not busier
- want simple systems, not complexityIncludes (but not limited to):
- Solo operators
- Agencies and small teams
- Anyone juggling multiple hats / identities
For teams with recurring coordination or operational friction that needs deeper attention.What this usually includes:
- Focused 2-3 week engagement
- Friction audit (where time and energy leak)
- Setup support (config and/or build of tools, automations, or workflows as needed)
- Detailed SOP you can reuse or hand offOutcome:
Fewer breakdowns. Clear ownership. Systems your team can rely on.
If you care about efficiency, clarity, and systems that actually work in real life, you’ll probably like my newsletter.Includes templates, playbooks, and practical tips so you can start removing friction right away.
I’ve always been obsessed with making things easier.My titles have differed through my career, working at places like Hulu, Foursquare, and Viacom. But the work boiled down to:1. Helping customers be successful (work I was hired to do)
2. Simplifying complexities into actionable steps (work I excelled at)
3. Building systems (work I always gravitated to)I naturally see where things breaks down, and I'm the first to say "there's gotta be a better way".Now I work with businesses and small teams to architect workflows, automations, and simple rules that reduce friction, whether in business or everyday life.AI is one of the tools I use - but it's not always the centerpiece.Good systems come first. Tools come second.My focus is sustainability: designing ways of working that people can actually maintain without burning out.
AI made simpler
Designing systems that remove friction from everyday work.
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